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Visitor to Canada Insurance API

The travel insurance landscape is evolving and 21st Century is taking a bold step forward with our new Business-to-Business-to-Consumer (B2B2C) API.

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easy integration

No huge IT budget? No problem! Embed the API onto your website using an iFrame. No complicated code or script is required.

Your branding, your clients

The client stays on your website while shopping. The location of the API and the content around it is in your control.

robust & flexible

The content within the API automatically updates as we make product changes. All API quotes are mirrored in TIPS.

INDUSTRY-LEADING SUPPORT

You can expect the same level of support using our API as you have come to expect from 21st Century.

A Unique Approach in a Competitive Market

More Than a "Buy Now" Link

Buy Now APIs do allow clients to purchase travel insurance without your involvement, but we feel they also train clients to bypass you entirely on future sales because you haven't really added any value during the purchase experience?

So, How Does Our API Work?

  • Client visits your website
    The API delivers accurate, up-to-date quotes instantly and dynamically as your client browses the different plans, coverage limits and deductibles.

     

  • Our system handles the heavy lifting
    They can request quotes through a simple, embedded interfaced powered by our system. Think of it as an interactive, electronic application.

     

  • You stay in control of the relationship
    When a client is ready to move forward, our system notifies you immediately.

     

  • You close the sale
    You still provide the personal guidance, expertise and coverage recommendations your clients rely on – ensuring they get the right protection and you retain full ownership of the client relationship.

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Three Unique Workflows

01

Client Goes to Your Website

The client completes the interactive, electronic form. When they are ready to buy, we message you. You can open the quote in the API or in TIPS.

02

Send Your Client a Partially Completed Quote

You start a new quote in the API by entering minimal information. Send the quote to your client for them to review, complete the application, and browse the coverages. You will be notified when they are ready to buy.

03

Send Your Client a Blank Quote

Go to your API and send your client a blank quote. Your client receives an email with a link taking them directly to your API.

Why This Matters for Your Business

  • Strengthens your online presence

  • Reduces time spent on manual quoting

  • Captures more leads directly from your website

  • Keeps you fully involved in the advisory and sales process

  • Helps you convert more prospects into clients

21st Century's mission has always been to support your important role as an agent, not make it redundant. Our API ensures, from the first interaction to the finale sale, that you are the only point of contact and that you add value to the transaction.​

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Ready to Get Started?

Click the button below to complete a form to request access to the API. We will reach out to you within 5 business days for next steps.

Resource Centre

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Introduction

Welcome to 21st Century’s API – a Business-to-Business-to-Consumer API designed to simplify the sale of our travel insurance products. Our approach to the API keeps your client in an iFrame within your website. Your name and branding are what the client sees when creating quotes.

The purpose of this guide is to explain what an API is, how ours is unique, and to outline the workflows. We suggest that you review this material before allowing your clients to get quotes on your website.

Note - Our API is currently available for Visitor to Canada insurance only. The API will be expanded to include out-of-province (outbound) travel in 2026.

What is an API?

An Application Programming Interface or API allows the communication and the exchange of data between different computer systems.

21st Century’s API creates an interface with our TIPS system, allowing your clients to obtain quotes and apply for insurance in a customer-friendly manner – and your client never leaves your website. You can finalize the insurance in the API or in TIPS because everything that happens in the API is mirrored in TIPS.

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Why is 21st Century's API Unique?

Most other APIs offered by travel insurance companies provide you with a link that you can place on your website. Your client clicks on this link and is redirected to the insurance company’s website to get a quote. The insurance company typically displays your name in a small corner, but it is usually obvious to your client that they are shopping on the insurance company’s website and no longer shopping on yours.

While these APIs allow clients to purchase travel insurance without your involvement, we feel they also train clients to bypass you entirely on future sales because you haven’t really added any value during the purchase experience. Over time this will erode your relationship with the client, ultimately leading them to go directly to the insurance company for future purchases.

21st Century’s mission has always been to support our agents, not replace them. There is no way for your clients to purchase directly online from 21st Century.  Our API ensures that from the first interaction to the final sale, you are the only point of contact, with 21st Century providing agent support and policy processing in the background – where we belong.

If you want your clients to simply click a “Buy Now” link on your website to migrate to the insurer’s website to purchase insurance, our API may not be right for you. But why would you want to let an insurance prospect leave your website, never to be seen again? Our API keeps the client in your control and lets you get involved in the sales process by reviewing the client’s selected coverage. This gives you the opportunity to add value by ensuring your clients understand the insurance they are purchasing. You can suggest other plan options where appropriate and answer any questions they may have.  You stay in the driver’s seat instead of being relegated to the back seat. You build and nurture the relationship and this is what leads to future sales – of travel and of other financial products. 

A Better Experience for You and Your Clients

Our API is designed to make your business more efficient while preserving the personal touch that sets you apart. Clients get convenience. You get more opportunities to advise, connect and close.

21st Century Travel Insurance

info@21stcenturytravelins.com

1-800-567-0021 | 905-372-1779

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